Guinness renews rugby PRO12 sponsor deal
PRO12 Rugby has announced that Guinness will continue as title sponsor of the Guinness PRO12 Rugby Championship for another four years until 2020, continuing the strong partnership with the competition that began in 2014.
The 2016/17 season of the Guinness PRO12, that involves the top rugby clubs from Ireland, Italy, Scotland and Wales, starts on September 2 and as well as announcing the sponsorship extension it was also confirmed that the Championship’s flagship event, the Guinness PRO12 final, will be held at the Aviva Stadium, Dublin, on May 27 next year.
Speaking at the 2016/17 launch event at Aviva Stadium, Martin Anayi, managing director, PRO12 Rugby, said that he was thrilled to have Guinness on board for another four years:
“Their continued support is a testament to the strength of our Championship which gets better with every passing season,” he added. “Sponsors like Guinness also appreciate that we have a ‘fan first’ philosophy and that is why we have put on this early bird offer to reward supporters who want to book their place at the final on May 27.”
Anayi continued: “After the successes of the finals hosted in Belfast and Edinburgh, Aviva Stadium will provide another grand stage that rewards clubs, players and fans from across the Championship.
Oliver Loomes, country director, Diageo Ireland, said Guinness was looking forward to building on the strong relationships that had already been forged in the first two years of its title sponsorship of the Championship.
“Guinness has a longstanding heritage in rugby at all levels, and I’m thrilled to announce that we have extended our partnership with PRO12 Rugby until 2020, continuing our commitment to the sport we all love.” Loomes said.
