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Artistic collaboration for new Hennessy V.S. launch

September 25th, 2017 | by LCN Editor
Artistic collaboration for new Hennessy V.S. launch
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The newly-released Hennessy V.S Limited Edition by JonOne brings a little colour to the local drinks market.

A unique expression of the art of blending, this latest release, the urban art pioneer JonOne has created the new V.S Limited Edition bottle design for 2017. This meeting of two icons expresses the art of blending in brilliant colors.

This is the seventh in Hennessy’s ongoing series of collaborations with internationally renowned artists.

Born and raised in Harlem, from the age of 17, JonOne was captivated by the graffiti scene of New York in the 1980’s. Entirely self-taught, for him the subway cars were moving galleries and the cityscape was an open museum.

In the late 80’s, JonOne took the style he defined in NYC to Paris, where he quickly emerged at the forefront of the street art movement. Since then, he has been featured in dozens of solo and group exhibitions, his works have set records at auctions, and he’s even painted a 777 passenger jet. His life and work are an embodiment of the Hennessy mantra: “Never stop. Never settle.”

Hennessy and JonOne share a passion for creation. His artistic process of blending bold colors mirrors the elaborate craft of blending Cognac. For the new edition, JonOne built layer upon layer of freestyle splashes of color, intermixed with Hennessy symbols, echoing the complex layers of flavors and aromas created during the blending process.

For the first time in the Limited Edition series, the artist created a standalone work of art to define the bottle design. JonOne conceived a fresh artistic interpretation of time-honored Hennessy codes: the founding year of 1765, the signature grape vines, and the three stars, all became part of a stunning and sizable work on canvas.

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