Coca-Cola launches 12th Designated Driver campaign for Christmas
Coca-Cola Hellenic Bottling Company (HBC) Ireland has announced plans for its 12th annual Designated Driver campaign, to be fronted by Ireland and Ulster rugby player Tommy Bowe.
The campaign will go live in more than 1,000 participating licensed trade venues nationwide from November 25.
During the campaign, as with previous years, Designated Drivers will be encouraged to visit www.DesignatedDriver.ie to download a voucher entitling them to two free soft drinks when presented at participating licensed trade venues across Ireland and Northern Ireland.
For the first time with the Designated Driver campaign, Coca-Cola is also taking to the road to unlock the lore of Ireland’s festive traditions with rugby star Tommy Bowe and comedian Andrew Stanley. Consumers will be asked to share their favourite Christmas tradition with #DesignatedDriver for a chance to win a local visit from Coca-Cola over the coming weeks along with a Christmas supply of Coca-Cola Zero Sugar for all the family.
Andrew Stanley, campaign ambassador, said, “This is a really important campaign that promotes safe driving practices while rewarding Designated Drivers over Christmas, including myself. I am really looking forward to travelling the length and breadth of the country in November and December to hear some warm and funny Christmas traditions from consumers and licensed trade outlets.” In Northern Ireland, the Designated Driver campaign is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation. In the Republic of Ireland, it is supported by An Garda Síochána, the Road Safety Authority and Drinkaware. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland, and the Irish Hotels Federation.
Over the past 12 years, Coca-Cola HBC Ireland and Northern Ireland has invested more than €6m in the campaign to help promote road safety during the Christmas period.
The campaign’s website www.DesignatedDriver.ie provides a full list of participating licensed trade venues across the country.
To register for the campaign please contact your local sales representative or the customer information centre on 0845 608 8889.
Our picture shows (l-r) Gareth Devlin, Coca-Cola HBC Ireland and Northern Ireland; Janice Gault, Northern Ireland Hotels Federation; campaign ambassador and Ulster and Ireland rugby star Tommy Bowe and Colin Neill, Hospitality Ulster.
