Harp ad captures the best of Northern Ireland

Harp has launched ‘Pure Here’, a brand new creative campaign that celebrates the distinctive people, places, sense of humour and idiosyncrasies that make up Northern Ireland.

The ‘Pure Here’ TV advert launched recently in primetime slots on UTV and Channel 4 and is the first new TV ad from the leading lager brand in three years.

The ad opens with the Harp Angel posing the question: ‘What would it take to create a new beer with the true essence of Northern Ireland?’ Then it shows two Harp brewers travelling the breadth of the country on a madcap journey, taking in legendary landmarks such as The Giant’s Causeway, The Harland and Wolff cranes, and Belfast’s Cathedral and Linen Quarters to add the best bits of Northern Irish culture to a glass.

The ‘Pure Here’ campaign will tell uniquely Northern Irish stories – stories with humour and bite – in a brand befitting tongue-in-cheek way across TV, cinema and online channels.

Jeanette Levis, brand manager for HARP, says that the new campaign is a great way for Harp to celebrate its place in Northern Irish culture by championing the people and places that make this the country it is:

“With ‘Pure Here’ we want to bring to life the unique humour and spirit of Northern Ireland, and at the same time pay tribute to Harp’s much-loved status here,” she adds.

To view the new ad, click here: http://bit.ly/HarpPureHere

To find out more about HARP and ‘Pure Here’ visit www.facebook.com/Harp.

Our picture shows the Harp brewers, played by local actors Roger Thomson and Micky Bartlett.