Harp tees up NI Open golf deal
Golf fans who attend this year’s Northern Ireland Open at Galgorm Castle in Ballymena will have the opportunity to savour a cold pint of Harp while the professionals battle it out on the lush greens and fairways.
The partnership between the iconic lager and the NI Open – which takes place from August 10 until 13 – will see Harp branding appear on the course along with the lager on tap in the golf club, the NI Open Village, the Halfway Hut at the 10th tee, and the Slemish Lounge – the corporate hospitality marquee adjacent to the 18th green.
Harp brand manager, Jeanette Levis says that Harp’s ‘Pure Here’ campaign is about championing the people and places of Northern Ireland and celebrating what makes NI so special.
“I can’t think of a better event to be involved with or one that’s more ‘Pure Here’ than The NI Open,” she adds. “This is a brilliant opportunity for Harp to show its support – particularly for the local players – and we’re really looking forward to being a part of this great tournament and enjoying some fantastic golf.”
The NI Open is part of the European Challenge Tour’s international schedule, the second tier of men’s professional golf in Europe and the final stepping-stone to the ‘big time’ of world golf. It attracts a strong contingent of Irish European Tour winners such as Michael Hoey, Simon Thornton and Damien McGrane, rising European Challenge Tour stars Chris Selfridge, Cormac Sharvin and Ruaidhri McGee, and up-and-coming professionals Gavin Moynihan, Gary Hurley and Ballymena’s own Dermot McElroy, plus a host of former European Tour winners and Ryder Cup players.
Ross Oliver, NI Open event manager, says he’s delighted to see Harp come on-board as sponsor:
“Harp has a long and distinguished history of supporting sporting individuals and events from Northern Ireland and I’m sure players and fans alike will be delighted to know they can enjoy a great pint as the tournament unfolds across the four days,” he adds.
This year’s NI Open will introduce an exciting new format: 156 players begin, 60 players survive two rounds and only 24 players make it through to Shootout Sunday, which will see 28 six-hole strokeplay matches eventually determine the 2017 NI Open winner.
Entry to the NI Open is free. Simply register for tickets online at www.niopen.golf or download the NI Open app.
Pictured at the announcement of Harp as official drinks partner of this year’s Northern Ireland Open are Jeanette Levis, Harp brand manager; Victoria Brown, marketing manager at Galgorm Resort & Spa; Ross Oliver, NI Open event manager and Barney McCann, Diageo key account executive.
